The AG Show hit the ground running at the Pig & Poultry Fair, catching up with some of the UK’s pig meat exporters and hearing how producer Fergus Howie got his start trading overseas in Dubai.

AHDB trade butcher Martin Eccles also breaks down why offal is such a big deal in certain global markets – and how its value can really stack up.

Plus, Irish pig producer Shane McAuliffe shares some top tips on owning your farm’s story, whether that’s making the most of social media or getting stuck into your local community.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Exports | AHDB

The British Pig & Poultry Fair

Pig Farming in Ireland - McAuliffe Pig Farms

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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The AG Show is hitting its half-year mark, and we’re kicking things off with the BUCS Super Rugby Milk Championships - where student athletes are getting a proper look at why dairy still earns its place on the team sheet. Turns out, milk’s doing a lot more than just filling your tea mug.

We also break down what an Advertising Standards Authority ruling means for AHDB’s Let’s Eat Balanced campaign - and why it’s sticking around.

And we’re back with part two of our chat with Cornish beef and sheep farmer Will Whiting, as he shares what it’s really been like taking on the 200-acre farm next door. Missed the first half? Go and catch up in the revious episode - trust us, it’s worth it.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Milk Every Moment | AHDB

BUCS British Universities & Colleges Sport (BUCS)

Home - Let's Eat Balanced

Fursdon Farming - YouTube

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

It’s a 200‑acre leap of faith for one of our guests on this episode of The AG Show, after they took the plunge and snapped up the neighbouring land and buildings. Cornish sheep and beef farmer Will Whiting joins us to talk about what tipped him over the edge - and how a friendly wager with fellow YouTuber Cammy Wilson is spurring him on.

We also dig into how pig producers, vets, processors and everyone in between can get the most out of AHDB’s Workshop in a Box – a handy digital toolkit designed to help build a solid African swine fever contingency plan.

Plus, why does the UK look so tempting to sweet potato growers over in North Carolina, USA? And is there anything British exporters could nick from their playbook?

SOME USEFUL BITS (FROM AHDB & BEYOND)

Fursdon Farming - YouTube

ASF contingency planning: Workshop in a box for pig farms and vets | AHDB

North Carolina Sweetpotato Commission | Home

GET IN TOUCH

Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts