James Dooley speaks with Benjamin Tannenbaum about what people ask in ChatGPT, Gemini and other large language models because AI search changes query structure and compresses the funnel. They explain that prompts are longer, more specific and often more personal than Google keywords or Reddit posts, which forces marketers to adjust content coverage and distribution. Benjamin Tannenbaum describes search density, one shot behaviour, and why brands should update key pages for high priority intents because relevance to specific constraints increases selection in AI answers.

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