James Dooley speaks with James Norway about AI SEO, also known as GEO, and why it needs its own strategy beyond traditional SEO. James Norway explains what is changing inside large language models, why citations and corroboration matter more than links, and how agencies can package GEO based on what clients actually want. The conversation covers practical tactics like AI share buttons, question-led content, LLMs.info pages, and basic technical checks such as ensuring GPTBot is not blocked. James also breaks down why query fan out and misinformation audits are becoming core services, because AI can ignore a number one Google ranking when brand signals and consensus are weak elsewhere.

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