71. Starting Owl & Key, with Krista and Phil Franks (part one) cover art

71. Starting Owl & Key, with Krista and Phil Franks (part one)

71. Starting Owl & Key, with Krista and Phil Franks (part one)

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For some entrepreneurs, the business doesn't start with a pitch deck or a market opportunity. It starts with a question they’re brave enough to answer honestly: If I were to die tomorrow, would I be proud of the way I live today? In this episode, we sit down with Krista and Phil Franks, the husband and wife co-founding team behind Owl & Key, a platform built around intentional living and lifestyle design. What began as a quiet tension between the life they were living and the life they actually wanted evolved into a business born from the inside out — built first as a framework for their own family, and eventually shared with the world. And building something of your own, while never easy, has a way of giving back more than it takes. Together, we discuss: The moment they asked themselves if they would be proud of the way they lived today — and what it meant when the answer was no How shared values and honest conversation gave them the foundation to take the leap The failed restaurant venture that taught them more about entrepreneurship than they expected Why they believe action teaches more than planning How an internal planning framework they built for their own family became the foundation for Owl & Key If you’ve ever suspected that the life you’re living and the life you actually want don’t look the same, this conversation invites you to take the leap to build your dream life. Are you ready to take control of your future and start building your legacy? Visit ⁠⁠⁠getprovide.com⁠⁠⁠ to pre-qualify for financing in as little as two minutes, with no impact on your credit score. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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