I don't know about you, but I think most humans would agree that when you have a dedicated time and space to just talk about what you care about, what you get fired up about, what grinds your gears, your way of doing things—it can be just a really validating, enjoyable, freeing experience.

This episode is about the part of your website copy process where you get to do just that: The Kickoff Call. Part strategy, part organic conversation and discovery. And honestly, it's actually quite a bit of fun. We kinda go all over the map, from exploring your questionnaire answers and ideal clients, to uncovering your values and differentiators, to mapping out the website strategy and getting specific about your brand voice.

By the end, you start to really see how your scattered thoughts can become a cohesive message.

Pop your headphones in and hear:

• How we balance brand messaging with website strategy
• How we start making a name for your nuance through conversation
• Why talking reveals more than writing

"By the end of this call, you start to really see how your scattered thoughts or your many kind of competing ideas can actually start to become this really cohesive message that converts website visitors into leads, into potential clients. It's really validating and kind of relieving that way."

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