3 Ways to Improve Your Manufacturing Audience Targeting
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3 Ways to Improve Your Manufacturing Audience Targeting
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Summary
The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the intent/big data waters, a little bit of account based marketing, and a whole lot of importance on personas.
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