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2022 Upfront Interviews

2022 Upfront Interviews

By: Dave Forde
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Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.Copyright 2025 Dave Forde Career Success Economics Marketing Marketing & Sales
Episodes
  • 2022 Upfronts - Lindsey Talbot, GroupM Canada

    2022 Upfronts - Lindsey Talbot, GroupM Canada
    Jul 8 2022

    Lindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.
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    23 mins
  • 2022 Upfront Interview Series with M&K Media's Jennifer Young

    2022 Upfront Interview Series with M&K Media's Jennifer Young
    Jul 7 2022

    Jennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.
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    10 mins
  • 2022 Upfronts - Richard Ivey, Media Experts

    2022 Upfronts - Richard Ivey, Media Experts
    Jul 7 2022

    Richard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.
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    24 mins
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