2022 Upfront Interviews cover art

2022 Upfront Interviews

2022 Upfront Interviews

By: Dave Forde
Listen for free

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

 Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.Copyright 2025 Dave Forde Career Success Economics Marketing Marketing & Sales
Episodes
  • 2022 Upfronts - Lindsey Talbot, GroupM Canada

    2022 Upfronts - Lindsey Talbot, GroupM Canada
    Jul 8 2022

    Lindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.
    Show More Show Less
    23 mins
  • 2022 Upfront Interview Series with M&K Media's Jennifer Young

    2022 Upfront Interview Series with M&K Media's Jennifer Young
    Jul 7 2022

    Jennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.
    Show More Show Less
    10 mins
  • 2022 Upfronts - Richard Ivey, Media Experts

    2022 Upfronts - Richard Ivey, Media Experts
    Jul 7 2022

    Richard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.
    Show More Show Less
    24 mins
No reviews yet