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Writing for Busy Readers
- Narrated by: Todd Rogers
- Length: 4 hrs and 56 mins
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Writing for Busy Readers
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Summary
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.
When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.