Woke Inc. cover art

Woke Inc.

Inside the Social Justice Scam

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A young entrepreneur makes the case that politics has no place in business and sets out a new vision for the future of capitalism.

The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, corporate elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we lack both.

Vivek Ramaswamy is a traitor to his class. He’s founded multibillion-dollar enterprises, led a biotech company as CEO, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century.

But this book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. Corporate elites may want to sort us into demographic boxes, but we don’t have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be a member of society in 2021 - a journey that begins with cynicism and ends with hope.

©2021 Vivek Ramaswamy (P)2021 Faber & Faber
Business Ethics Workplace & Organisational Behavior Business Capitalism
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Most relevant
During these uncertain times there are a group of brave leaders who are stepping up to make the case to protect our way of life. It is quite clear to me Vivek did not have to write this book and in many ways would have cost him dearly but as much I have no doubt he is a brave man I also believe it is a calling and one he has stepped up to perfectly.

A book whose time has come!

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Very insightful book with easy to verify data that the author picked from. Incredible to listen to all the various dubious stories from corporation capitalizing on a generation that seems to be in pursuit of some greater. In the first half it is sometimes easy to poke holes in trains of thought. The second half ties it neatly together with a set of ideas and plans that make sense. They just do.

Keeps me thinking

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This became one of my favourite books. He lays out a scary narrative of how capitalists manipulate public opinion to support disingenuous woke causes while ignoring real problema and making a lot of money in the mean time. A must read.

One of my favourites, a must read

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This book explains where we are now, how we got here and provides solutions.
Remarkable.

Everyone should read this book especially if you’ve read Pinker

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I was sceptical about this book. Surely wokeism is about millennials, not corporations. But in the end I was convinced. The sheer hypocrisy of banks and other businesses, making fatuous gestures and declarations, is troubling. So is the sacking of those who fail to toe the zealots line. So is the social media industry, largely captured by one ideology, and seeking to suppress criticism. An impressively researched and detailed expose.

Disturbing and interesting

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