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What the Actual Fuss

Why the CX Buzzword Is Relentlessly Haunting You

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What the Actual Fuss

By: Bibi Sofowote
Narrated by: Bibi Sofowote
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In What the Actual Fuss: Why the CX Buzzword Is Relentlessly Haunting You, Bibi Sofowote brings his extensive experience to bear as he tackles the growing frenzy around Customer Experience. This book cuts through the fluff and explores why the term "CX" has become a relentless buzzword, often overused without real substance.

With a mix of humor, critical insights, and a no-nonsense approach, Bibi calls attention to what truly makes or breaks customer relationships. This isn’t just another CX guide — it’s an eye-opener that dares listeners to rethink the way they view customer interactions and the importance of genuine value in service. Through the book, Bibi invites listeners to understand the hype, confront the challenges, and, most importantly, redefine what Customer Experience should truly mean.

©2024 Bibi Sofowote (P)2024 Bibi Sofowote Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Small Business
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This book melds the detailed knowledge of customer experience with rich and compelling storytelling skills. Bibi keeps you enthralled with a lovely sense of humour, interesting illustrations and relevant applications of the topics in real-life scenarios. An instructional must-read for those looking to succeed in business.

Excellent illumination of CX in business

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