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What Would Google Do?

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What Would Google Do?

By: Jeff Jarvis
Narrated by: Jeff Jarvis
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About this listen

“Eye-opening, thought-provoking, and enlightening.”
USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

©2009 Jeff Jarvis; (P)2009 HarperCollins Publishers
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All stars
Most relevant
An absolutely amazing book read fantastically well. I enjoyed this book so much that the commute to work became a joy.

It is insightful with some really good examples and innumerable ideas for how to put GoogleThink into practice. It is a must-read for anybody in business, politics, healthcare... in fact, anyone!

Amazing!

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This book has disrupted 3 years of planning and 18 months of execution of our business.

We are in the process of creating a business around creating realtime automobile traffic video and before we read the book we were going to charge users for every time they download the latest traffic information.

Not anymore we wont after reading this book. Jeff explores many ideas about giving the users control and sacrificing a few upfront change for real money that may be waiting further down the road or through a side door.

We intend to give customers control and then we will step out of the way.

Great work Jeff.

The book should get a 5 star rating but I gave it a 4 because Jeff tried to touch too many industries and you could tell when his insight was a little light in areas where he may not have had a lot of knowledge of the industry.

I recommend the book particularly the audio version on an ipod for anyone in business. listen and ponder and work out how to googlify your business.

A strong message for rethinking a business

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This is a great book on how 'More is More' how abundance on the internet is the new way of generating traffic on the internet. Great book for people wanting to start a internet business

Great book for internet based business

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