We Might As Well Win cover art

We Might As Well Win

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We Might As Well Win

By: Johan Bruyneel, Bill Strickland, Lance Armstrong
Narrated by: Kirby Heybourne
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About this listen

On the Road to Success with the Mastermind Behind Eight Tour de France Victories

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked Lance Armstrong in the eye and said, "Look, if were going to ride the Tour, we might as well win." In that powerful phrase, a dynasty was born.

We Might As Well Win takes listeners behind the scenes and inside the team car, as Bruyneel reveals the planning, training, strategy, and tactics that led to a record seven Tour de France victories with Armstrong and an eighth with Alberto Contador.

Through thrilling stories of his own racing career and those of the cyclists he has guided during his extraordinary career, Bruyneel reveals the keys to victory both in cycling and in life.

©2009 Johan Bruyneel (P)2009 Audible, Inc.
Cycling Entertainment & Celebrities Sports Celebrity Racing

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All stars
Most relevant
I found this to be a fascinating and brilliantly written book.

Due to being written before the reality of doping in the US Postal team came to light and there is a definitely a certain irony to parts of the message.

Despite this the message of the book shines through and is brought to life with lots of stories and anecdotes that achieve exactly what the author intends rather than being merely filler.

I would say for cycling fans this is a must listen.

I very much wish Johan Bruyneel had written more than this one book.

Brilliant book.

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Johan has had such an incredible career, great success as a DS and phenomenal insight as a tactician when it comes to racing, so I was really looking forward to listening. The content was just as good as expected but unfortunately the narrating and poor pronunciation of race titles, climbs and cyclists names really ruined my enjoyment.

Excellent content let down by narrator

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I thoroughly enjoyed JB's story of success... failure and again success... this is the best sports biography currently available on Audible. All the effort that JB put into the US Postal Team has been replicated in this truly inspiring book... it is evident why he has been so successful. The Narrator can sometimes be a little over dramatic but it did make the hairs on the back of my neck stand up in excitement and awe.

I listened to the book prior to the 2011 TdeF and it made the three week experience all the more enjoyable and provided a detailed insight into the suffering and commitment required to achieve within the top 1% of the top 1% of professional cycling!!!

Win... Win... Win... Inspirational!!!

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Great stories and a great overall message. This is the best book of this kind (motivation) I've read in a while.

I coach athletes myself and have used several of the messages contained in this book.

A Great Insight

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Excellent book, I'm reading a lot of salty reviews here by people who think lance and co were the only drug users in the sport. Fascinating insight into the mindset and artform of great champions.

Inspiring and for a non cyclist, educational and interesting. Including details of the sport that I never knew but may be tedious for someone who closely follows the sport.

Inspiring read

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