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Twenty Minutes Is the New Hour

The Ambitious Woman's Guide to Doing Less and Achieving More

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Twenty Minutes Is the New Hour

By: Fran Hauser
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An indispensable guide to help women reclaim hours in their day by overcoming the Four 4P's—People Pleasing, Procrastination, Perfectionism, and Padding—from the acclaimed author of The Myth of the Nice Girl.

Women often carry a different kind of time load—one that adds up in ways that aren’t always visible but deeply felt. Often, these responsibilities cause us to fall prey to what Fran Hauser calls “The 4 P's”—people-pleasing, perfectionism, procrastination, and (time) padding. Whether it’s saying yes when you know you don’t have the bandwidth, rewriting an email for the tenth time, or sitting through meetings that go nowhere, these patterns chip away at our hours, leaving less time for what truly matters. But when we start paying attention to these habits, we begin to change our relationship with time.

In Twenty Minutes Is the New Hour, Hauser shows professional women how to embrace a “twenty-minute mindset” to create more time and space for themselves and their most meaningful work. This mindset helps us break free from the 4 P’s, stop over-rotating and make progress in less time than we think we need.

Drawing on Hauser’s decades of executive experience—and stories from successful women such as Sprinkles Founder Candace Nelson and Journalist Danielle Robay— Twenty Minutes is the New Hour is equal parts accessible and actionable. You’ll come away with important tools, including:

  • The secret recipe for getting an effective meeting done in 20 minutes
  • A messy action mindset to help you start (and keep going)
  • Ways to streamline projects and negotiations that have become overly complex
  • Frameworks for nailing high-stakes conversations without overthinking
  • A simple weekly practice to create space on your calendar

Twenty Minutes Is the New Hour is the antidote to our always-on, overworked world and a fresh take on productivity. The goal isn’t to do more. It’s to focus on what matters—and feel good about how you’re doing it.
Career Success Personal Development Personal Success Women in Business
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Critic reviews

“Regardless of where you are in your career, Twenty Minutes Is the New Hour is the time management guide you need to reclaim your time and get ahead. Everyone—Gen Z, millennial, Gen X, and boomer alike—will find something useful in these pages.”—Lindsey Pollak, New York Times bestselling author of Becoming the Boss and The Remix

“In her new book Fran Hauser helps us rethink our relationship with time in very practical ways- all to ensure that we do less, better, in a joyful, guilt-free way!”—Natalie Nixon, PhD, award-winning author of Move. Think. Rest. and The Creativity Leap

“In Twenty Minutes Is the New Hour, Fran Hauser offers a liberating reframing of time in a culture that equates busyness with worth. With clarity and compassion, she reveals how perfectionism and people-pleasing pull us away from what truly matters and how to reclaim our time for the people and work that both add value and make us feel valued, so our days reflect meaningful work, deep relationships, and a life aligned with what matters most.”—Jennifer B. Wallace, New York Times bestselling author of Mattering and Never Enough

“Fran employs her signature combination of decades of executive experience and humility to share a relatable self-examination of our flawed conditioning around time and work in this realistic and tangible guide on how we can slowly test ways to regain our time (and perspective) back. As so many women reach for ways to make work and life feel more sustainable, Twenty Minutes Is the New Hour offers a solution.”—Neha Ruch, USA Today bestselling author of The Power Pause
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