A Senior Political Reporter examines how Trump, a man with no detectable personal qualities outside of resentment and the will to dominate, could appeal to millions of Americans and win the highest office in the land.

The election of Donald Trump in 2016, like most of his campaign, came as a shock to many Americans. How could a man so lacking in capacity, so void of any intellectual heft, become the president of the United States? How could a man with no detectable personal qualities outside of resentment and the will to dominate appeal to millions of Americans, enough so that he was able to win the highest office in the land?

With this book, journalist Amanda Marcotte will outline how Trump was the inevitable result of American conservatism’s degradation into an ideology of blind resentment. For years now, the purpose of right wing media, particularly Fox News, has not been to argue for traditional conservative ideals, such as small government or even family values, so much as to stoke bitterness and paranoia in its audience. Traditionalist white people have lost control over the culture, and they know it, and the only option they feel they have left is to rage at a broad swath of supposed enemies - journalists, activists, feminists, city dwellers, college professors - that they blame for stealing “their” country from them.

Conservative pundits, politicians, and activists have abandoned any hope of winning the argument through reasoned discourse, and instead have adopted a series of bad faith claims, conspiracy theories, and culture war hysterics. Decades of these antics created a conservative voting base that was ready to elect a mindless bully like Donald Trump.