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  • Training Reinforcement

  • The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
  • By: Anthonie Wurth, Kees Wurth
  • Narrated by: Danny Campbell
  • Length: 6 hrs and 16 mins
  • 4.0 out of 5 stars (1 rating)
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Training Reinforcement

By: Anthonie Wurth, Kees Wurth
Narrated by: Danny Campbell
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Summary

Training Reinforcement offers expert guidance for more effective training outcomes. 

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. 

Created by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail and how to fill those gaps with proven techniques that help training "stick." There's a difference between "telling" and "teaching", and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.

©2018 John Wiley & Sons, Inc. (P)2018 Gildan Media

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Very good. but no templates for audio version

This is a really good insight into how to make training behaviour stick and is well thought out and well argued.

As a professional coach I picked up some new insight which I'll use.

I had a couple of issues with it though namely:

1) It would have been really useful to get the templates referred to in the book which don't appear as downloads on Audible.
2) There is no explanation of how to engage learners using the Wurth method for a one off training event.

I have tried to connect with the author on linked in so hopefully he'll provide the templates.

Andy Lee

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