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Traction

How Any Startup Can Achieve Explosive Customer Growth

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About this listen

Brought to you by Penguin.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

©2015 Gabriel Weinberg (P)2022 Penguin Audio Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Business Digital Marketing

Critic reviews

"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)

"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
All stars
Most relevant
Simply a huge pile of startup marketing lessons condensed into a relatively short format and one you can easily say is brilliant. While the author is not the best reader at times it is ultimately from his well informed perspective and worth your time.

Required reading for any startup marketer

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I had to stop the audio to take notes in so many instances. Very useful.

Lots of practical ideas

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good and usefull. i will use this book later. i use this audiobook to read the physical book faster and more efficient.

if you need positivity and motivation. than check out www.squote.be

Good and usefull. I will use this book later

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I am technical SaaS founder (somate.app). I was delaying my marketing actiivities, had concerns how to tackle it. This book gave me clear understanding what are my options and where to start. Thanks :)

Awesome book for technical startup founders

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Honestly this book thought us how to really play the GTM game.

It's exactly like chase. We were playing entrepreneurs without knowing the different pieces and how they move.

Absolutely a must read for first time founders and Growth engineers

Súper practical

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