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Touchpoints
- Auf Tuchfühlung mit dem Kunden von heute
- Narrated by: Sabina Godec, Gilles Karolyi
- Length: 9 hrs and 58 mins
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Touchpoints
Narrated by:
Sabina Godec, Gilles Karolyi
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Summary
Das Social Web hat die Art, wie wir Business machen, für immer verändert. Viele neue "Momente der Wahrheit" zeigen dem Kunden heute, was die Versprechen eines Unternehmens taugen.
Anne M. Schüller, die Expertin für kundenfokussiertes Management, stellt in diesem Hörbuch die beiden wichtigsten operativen Instrumente des Touchpoint Managements vor: das Kundenkontaktpunkt-Management und das Mitarbeiterkontaktpunkt-Management. Sie zeigt pointiert und verständlich, wie Unternehmen einerseits die wachsende Zahl der Offline- und Online-Touchpoints, der Kundenkontaktpunkte, verknüpfen, um Geld zu verdienen, und wie sie andererseits Kunden und Mitarbeiter mit ihren Ideen und Meinungen aktiv involvieren, um Exzellenz zu erreichen.
©2013 GABAL Verlag (P)2013 GABAL Verlag