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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

©2000, 2020 Original content copyright @ Malcolm Gladwell, 2000; Hindi translation copyright @ 2020, Manjul Publishing House Pvt Ltd. (P)2020 Audible, Inc.

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