Tickling Sharks
How We Sold Business on Sustainability
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 30 days of Premium Plus free
Buy Now for £11.99
-
Narrated by:
-
John Elkington
-
By:
-
John Elkington
About this listen
Speaking Tomorrow’s Truth to Power.
Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed?
Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to “tickle” the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.
John’s candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains—and criticizes—progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.
©2024 Volans Ventures Ltd (P)2024 Volans Ventures LtdIt is more an autobiography than one of John's previous more "framework introduction" books and once my expectations had adjusted, it became a fishing expedition (to stick to the maritime topic) to pin-point learnings that I can apply to my own climate adventures, which made it highly entertaining. It is positive, it is encouraging, and in many places dismantles the barriers of too much respect towards exsiting institutions and asks the reader to question and challenge those.
Hidden away in the Coda, the gold nugget: a 9-lesson-learned instruction manual on how to have impact, how to handle sharks.
An autobiographical instruction manual on impact
Something went wrong. Please try again in a few minutes.