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Summary

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

©2000 Ivan Misner (P)2013 Ivan Misner

What listeners say about The World's Best Known Marketing Secret

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Profile Image for Jarmo Kihlstrom
  • Jarmo Kihlstrom
  • 07-05-15

Gets better with every listen.

Enjoyed the audio version so much that I downloaded the Kindle version a few days ago. I am looking forward to reading the book now, reinforcing the valuable lessons in this book.

4 people found this helpful

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Profile Image for Therese Hill
  • Therese Hill
  • 30-07-18

Awesome.. must read

Very informative. Full of great information and proven methods of ways to connect. I will keep it close to use as a reference.

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Profile Image for Scott Wilson
  • Scott Wilson
  • 14-02-18

A ton of value

This book contains a ton of value. it is a little hard to follow tough. I would recommend having a hard copy to make notes in while listening.

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Profile Image for Amazon Customer
  • Amazon Customer
  • 15-12-17

Giant ad for BNI and other paid services

book isn't wrong about referral marketing being useful, but it constantly alludes to a paid marketing program called the referral institute

1 person found this helpful