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Summary

What is the difference between a startup that makes it and one that crashes and burns? Behind every story of success is an unfair advantage. 

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. 

An Unfair Advantage is the element that gives you an edge over your competition.   

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

From starting your company to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had to succeed in the cutthroat world of business.

©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UK

What listeners say about The Unfair Advantage

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Helped to cystalise my unfair advantage

‘The Unfair Advantage’ by Ash Ali and Hasan
This should be essential reading for anyone who wants to build a business, especially startups.

Before listening to this book, I was guilty of making a general association that ‘unfair advantages’ were primarily economic. Reading this made me look at the idea in far broader (and much more useful) context.

True unfair advantages come in all forms, from emotional intelligence to geographic. The key is realising what you have that few others do, and putting those advantages to the best possible work in your business. This book will help you do just that.

3 people found this helpful

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Massively overhyped on social media

It's 10 hours to say the same thing, that your unique circumstance is your driver

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All buzzwords and no substance.

Here's an idea for a drinking game -- take one shot for every time he says 'start up'! :D

This book is relatively easy to listen to, but it kind of lacks substance -- it celebrates people with unfair advantages, such as those who went to private school or those with rich parents or exceptional people skills, and good luck to them, but it really won't be the majority of us.

Some people may find a positive message in this, they may see the advantage in their location or their age, but for me, it put me in touch with my own disadvantage and annoyed me with all entrepreneurial buzzwords (runway time, unicorn, elevator pitch, bootstrap, pivot, and so on).

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Disadvantages are not barriers in life!

Excellent book. Gives hope that whatever your upbringing you can succeed by creating advantages.

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Opportunity is there for the taking

Good insights into the opportunities that we all come across in business, opportunities that we don't necessarily see or think we should take. But in hindsight its ours for the taking

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Great help for my Start Up

Learnt so much here. Asked the right questions. Business already benefiting from the various advice on offer. THANK YOU

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Brilliant Read

I enjoyed the book and found a lot of useful insights for start ups.
i like how realistic it is too.
brilliant book.

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The Unfair Advantage

Best business book I have read! Was nice to hear a book suggested success was not only down to work work work but working hard and leveraging your advantages at the same time

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Excellent and different

Such a good book. 2 genuine human beings telling and authentic story. Loved it. Practical and insightful.

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Practical, well written and humane

The antithesis of the "tech bro" approach, this book sets out a framework for identifying your strengths and weaknesses and leveraging them to achieve success in business, ethically and without betraying your core values or burning yourself out.

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  • Amazon Customer
  • 12-02-21

By far one of the most essential business books

Dont read this book
And waste a ton of useful knowledge
Ur choice
The quality is great and engaging