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The Unfair Advantage

How You Already Have What It Takes to Succeed
Narrated by: Ash Ali, Hasan Kubba, Raj Ghatak
Length: 7 hrs and 5 mins
5 out of 5 stars (6 ratings)

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Summary

What is the difference between a startup that makes it and one that crashes and burns? Behind every story of success is an unfair advantage. 

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. 

An Unfair Advantage is the element that gives you an edge over your competition.   

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

From starting your company to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had to succeed in the cutthroat world of business.

©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UK

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Very interesting and beneficial - highly recommend

I was recommended this book by a friend - I'm not a huge reader so I thought I'd give the audiobook a go, and I was so pleasantly surprised by how much I enjoyed it! Especially the examples of success stories that are given throughout the entire book to highlight the different unfair advantages that played a huge role in these successes. I was able to really reflect on my own personal unfair advantages (some of which I hadn't identified as an advantage until now), and I'm hoping this will help me succeed further in my career. Very easy listen/read - I have already bought a copy for my friend who is starting his own business! :D

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Very Good Introduction

I enjoyed the audiobook. Good to get pointers as dipping toes into business world for first time

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A refreshing new take on business success

Loved the framework and examples. Great narrator as well. Really recommend it because it's realistic, not bullshit motivation.