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The Unfair Advantage

How You Already Have What It Takes to Succeed

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The Unfair Advantage

By: Ash Ali, Hasan Kubba
Narrated by: Ash Ali, Hasan Kubba, Raj Ghatak
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About this listen

Winner of the 2021 Business Book of the Year Award.

What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.

This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over four billion pounds), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UK Business Development & Entrepreneurship Career Success Entrepreneurship Leadership Management Management & Leadership Motivation & Self-Improvement Business Money Inspiring Thought-Provoking Success Career Marketing

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All stars
Most relevant
this is the first book to read if you're trying toa change something in your work related life.

although it had an unfair advantage of being basically a confirmation of my suspicions ;)

Simply great!

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Good insights into the opportunities that we all come across in business, opportunities that we don't necessarily see or think we should take. But in hindsight its ours for the taking

Opportunity is there for the taking

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The antithesis of the "tech bro" approach, this book sets out a framework for identifying your strengths and weaknesses and leveraging them to achieve success in business, ethically and without betraying your core values or burning yourself out.

Practical, well written and humane

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Out of the box and eye opening ideas shared in the book, you don’t get to see something like this often

Great ideas (mind changer)

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One of the best books on startup and entrepreneurship. Completely recommend for anyone interested in starting their own business.

Excellent Read

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