The Step-by-Step Guide to Copywriting: Online Learning and Course Design cover art

The Step-by-Step Guide to Copywriting: Online Learning and Course Design

Copywriter's Toolbox, Volume 1

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The Step-by-Step Guide to Copywriting: Online Learning and Course Design

By: Sandra Shillington
Narrated by: Sandra Shillington
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About this listen

Do you want to make money Online? Write an Online course!

This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.

Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.

  • Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
  • Design your course according to how adults actually learn.
  • Learn how to evaluate the effectiveness your course.
  • Make sure your course isn't boring!
©2017 Sandra Shillington (P)2017 Sandra Shillington Career Success Education Employment Career Online Learning

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I love learning whilst in the car... but there is a lot of advice in this book that you will want to write down.

Worthwhile read but you will want to take notes

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I the information very useful however because of the amount of information provided at times I found the lists very hard going and needed to rehear the list several times before I picked out the pieces of information I needed

Perhaps you could add a pdf to help students relate and refer back to what has been talked about?

very informative however

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I was looking for a book on how to structure and delivery a course.
This answered that question beautifully.

I am an experienced course creator but have never had any formal training.

I'm excited to implement the tips and am looking forward to seeing the results my clients get :)

Thanks for writing this book!

Excellent - concise and implementable

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Lots of useful foundational information for IDs. Every beginner can benefit out of it when they enter the profession.

Great introductory book

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