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The Step-by-Step Guide to Copywriting: Online Learning and Course Design
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I started NOW
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Amazing as always
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Learn from the master of sales and persuasion. Jordan Belfort - immortalised by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - at last reveals how to use the Straight Line System, the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
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Very good sales book
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Meatier Marketing Copy
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Overall
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Performance
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Story
Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
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Anything but meaty
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Summary
Do you want to make money Online? Write an Online course!
This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.
Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.
- Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
- Design your course according to how adults actually learn.
- Learn how to evaluate the effectiveness your course.
- Make sure your course isn't boring!
What members say
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Reviews - Please select the tabs below to change the source of reviews.
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- Donna France
- 28-08-19
Worthwhile read but you will want to take notes
I love learning whilst in the car... but there is a lot of advice in this book that you will want to write down.
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- DVMIKE
- 12-03-18
Best book on course desigm
This is by far the best book I have purchased on course design and elements ! I strongly endorse this book and suggest that anyone who does business online get this book. If course design isn't part of your business it will be after you read or listen to this book !
2 of 2 people found this review helpful
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- Jonathan
- 15-09-19
Amazing book
Great book. Was exactly what I was looking for as someone that is brand new to course design. thanks you so much. You'll definitely want to sit down with a pen and paper for this book.
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- Jezeel Dirac
- 13-09-19
Lost interest... and I’m a persistent listener.
Sandra uses repetitive language, making it hard to maintain interest. She also makes extensive listsof unnecessary words that can be easily found on Google. It’s possible a print book can be more useful, but I doubt I’ll buy it.
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- Drew
- 21-01-19
Hard to drink from a firehose
I had high hopes for this Step-by-step-Guide book but overall I found it more collection of checklists of great information, I had no way of connecting with in audio form. The chapter are unnamed so looking for more relevant portions is harder and the overall theme felt like 'this is wants possible' rather than 'this is a framework of where to start'. The author is no doubt knowledgable, I struggled to come along for the journey.
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- Anonymous User
- 01-11-18
This Book is Pure Gold
Please write more on this subject Sandra, please. How refreshing to read a book that truly has something to offer and isn't an entire book about the author blowing their own horn and droning on about I and me. Every word is carefully planned to deliver value to the reader. I am going to be reading it many times. I cannot tell you how disappointed I was when it ended, I was literally hanging on every word she said.
Thank you Sandra Shillington for this brilliant work!