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Summary

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara’s story, you will learn:

  • How to develop an idea and turn it into a business.
  • How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
  • How to recognize when it’s better to hire a CEO than to be the CEO.
  • And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.
©2020 Charlie Wetzel and Stephanie Wetzel (P)2020 HarperCollins Leadership

What listeners say about The Spanx Story

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A little disappointed

I knew a bit about Sarah's story but was hoping for some more motivation. I found it to be a bit flat. I still love Sarah though!

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Great to drill down into Sara’s story but.....

I have been waiting for this book to come onto audible (big fan of Sara and was keen to know more). But, she has done quite a lot of interviews - the one which springs to mind was with James Altucher, which at an hour and a half long cover a lot of what this book does.
There is a little more detail, but I was hoping for some big mindset lessons and I was left feeling a bit meh 🤷‍♀️, was hoping for more.
That said it was good and nice to fill out the story more.

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  • Mrs. Fergie
  • 18-11-20

Inspiring, but...

Inspiring story, but I didn’t learn much information I hadn’t already heard Sara say in previous interviews.

2 people found this helpful

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  • Hemali Tanna
  • 28-10-20

Very enjoyable and inspiring

Sarah Blakely's story is enchanting - truly an entrepreneur and a doer! How she pressed on through all the challenges she faced when she was starting out is beautiful! The pace of the book is great, and the narrator is excellent!

1 person found this helpful

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  • Danielle S.
  • 06-07-21

Life changing

This book was eye opening, kept my attention, and spark my continued passion to extend the olive branch and give .