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Summary

A Fast Company best book of the year

A Washington Post best seller

Winner of the 2017 Axiom Business Book Award in Business Technology 

How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Amy Webb (P)2018 Hachette Audio

Critic reviews

"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." (Christopher J. Graves, Global Chair, Ogilvy Public Relations)

"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." (Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done)

"[The Signals Are Talking] provides several brain-bending future possibilities...Webb's stellar reputation in this red-hot field should generate demand." (Booklist)

"The best leaders will know how to listen for the future. Amy Webb's book tells you the signals to listen for-as well as the noise you should ignore. The signals are talking and leaders should listen." (Bob Johansen, Distinguished Fellow, Institute for the Future, author of Leaders Make the Future)

What members say

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  • Samer Chidiac
  • 21-08-18

Forecast the Future using signals and much more!

A detailed and comprehensive book and resource to look at the future from a Futurist point of view; with 6 steps that let you look and analyze the signals, ask the right questions and forecast the future using scenario planning and more; The book includes also analysis on some of the greatest trends and projects/companies from Google to UBER and how they played a role in shaping our future and more.

Amy Webb is well known for her exceptional way of scouting and making sense of the trends and presenting how this would / may affect our lives and work today and the future.

The Signals Are Talking is a book that a futurist, marketer, technologist, entrepreneur, or simply a curious psychologist needs to read.

1 of 1 people found this review helpful

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  • Chelsea
  • 09-08-18

Good book, awful narrator

The content in this book could be interesting but it is hard to know for sure because the narration is so terrible. The narrator reads every sentence as though it is its own contained story - she has no comprehension of the greater point being made and seemingly little understanding of the subject matter. She emphasizes all the wrong parts of sentences word-by-word to the point where the meaning is confused and often altogether lost. Extremely frustrating. I will be returning this book.
Regarding content, there is interesting analysis of how fringe developments unexpectedly led to massive mainstream shifts. Things are a little weaker when she attempts to make predictions using current fringe developments but overall the content seems interesting when it can be comprehended from the scattershot narration.

1 of 1 people found this review helpful

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  • Steve
  • 29-06-18

Good stuff. Well put together.

Great material. Thought provoking and profound but the reading is a little monotonous at times.

1 of 1 people found this review helpful

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  • Steve
  • 06-05-18

too political!

the book started out quite interesting! But Midway through the book the author decided to take this very political. She expressed strong political beliefs and by the end of the book was depending on comic book authors to support her theories! I would not buy it again.

1 of 5 people found this review helpful