The New Rules of Networking
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The New Rules of Networking
Narrated by:
Sonya Barlow
Pre-order Now for £13.21
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Narrated by:
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Sonya Barlow
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By:
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Sonya Barlow
With 70% of opportunities hidden within private networks, your network is your net worth – but the old-school rules of networking don't work in a digital, international and technology-driven world.
Award-winning neurodivergent entrepreneur and author Sonya Barlow helps ambitious readers confidently navigate professional spaces online and offline.
If you struggle to start conversations, are overwhelmed by networking or are wondering how to build human connections in the world of AI, this book is filled with practical examples of how to use networking to your advantage.
From navigating virtual forums to future-proofing your career, these new rules replace networking fears with no nonsense frameworks to suit every profession and personality.
The New Rules of Networking covers:
> The 18 networking archetypes: Identify your unique social strength
> The AI advantage: How to build human connections in an automated world
> Neuro-inclusive strategies: Why 'different' brains are a networking superpower
> The dark side of networking: Learning from networking failures and social barriers
> 30 networking myths debunked: the new rules of business networking.
Whether you're stuck, starting, or striving for career success, let Sonya and her business network guide you through making connections that count.
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Critic reviews
‘The New Rules of Networking cuts through the awkwardness and sense of dread that so many of us associate with networking, replacing it with something hugely useful: clear archetypes, real case studies, and exercises you can act on straight away. Plus, it makes clear just how vital networking is for successful career development. Because when you're crafting a working life that feels truly fulfilling, who you know and how you reach them often matters just as much as what you know or what you've done. A brilliant, practical companion for anyone navigating a career change or looking to get ahead at work.’
‘The networking cheat codes nobody spells out. Friendly, practical and invaluable to anyone who's ever felt like an outsider in the room.’
‘Networking is Sonya’s superpower, which makes this book an invaluable resource to people who either don’t know where to start or want to get better at it. A practical guide to navigating both real and virtual networking.’
‘I've spent years building community, and the biggest lesson has been this: the strongest networks aren't built by chasing the right people, they're built by knowing exactly what you bring to a room, then offering it generously before you ever ask for anything in return. Sonya's book gives that instinct a name, a framework, and a version that genuinely works for every kind of brain. The New Rules of Networking isn't just inclusive – it's exactly the playbook this AI-driven moment calls for.’
‘This guide is a must have for professionals across all career stages. It will not only change your perception about networking in today's world and teach you how to network like a pro, but also boost your self-awareness, build your confidence and future proof your career.’
‘Most of what I thought I knew about networking had quietly expired. This book showed me that, then showed me what replaced it. Honest and genuinely useful if you're building a career around real relationships rather than a contacts list.’
‘The New Rules of Networking offers a clear, practical approach to building meaningful professional relationships into simple steps you can actually use. It provides actionable guidance you can apply immediately to strengthen and expand your network.’
‘Practical and immediately actionable for navigating networking both within organisations and externally with the wider industry. A must have guide for all professionals!’
‘A timely reminder that in an increasingly digital and AI-driven world, our most powerful professional advantage may still be our ability to connect with other human beings.’
‘Most people's networks happen by accident. Sonya Barlow, who learned every one of these rules the hard way, shows you how to build one by design. In a world where AI can write the pitch, people still decide who gets the call. Essential reading for anyone who wants to be the one they call.’
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