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The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less

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About this listen

 The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp Marketing Marketing & Sales Sales & Selling Business

Critic reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
All stars
Most relevant
A 21st century skill of selling unravelled. Use the techniques to get ahead in life.

A new approach to selling

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Would you recommend this audiobook to a friend? If so, why?

I would recommend this book because it succinctly explains the most important component in keeping your customers happy and making a sale every time...MAKE THEM AN IRRESISTIBLE OFFER. A must read/listen!!!

A Masterpiece

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Thank you Mark for putting this great book into audio format for us! Eagerly awaited!

Old but gold

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A must read for any business newbies. So many new businesses have a hard time explain what they offer. This book is definitely the key to not only sharpen the message but to make it appealing.

Great way to sharpen your sales message

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I loved it! it was more than I expected, just what I was looking for!
I have a workbook that I can listen to over and over and apply to all areas of my life

amazing!

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