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The International Sales Handbook

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About this listen

In more than 40 years of working as an international salesman, John Lynch has lived and worked on every continent except Antarctica. He has distilled the lessons learned during that time into this audiobook. This book is not a motivational sales book but a practical handbook telling the would-be export salesperson what we do, how we do it, why we do it that way, and what goes wrong when we don't.

Chapter 1: International Sales

Chapter 2: Things to Be Aware of Before You Sign Up

Chapter 3: Corruption

Chapter 4: Research

Chapter 5: Incoterms and Terms of Payment

Chapter 6: Finding Local Representation

Chapter 7: Continents and Countries: Specific Issues

Chapter 8: Getting There and Staying There

Chapter 9: What can go wrong?

©2014 John Lynch (P)2015 John Lynch Marketing & Sales Sales & Selling Marketing Africa Middle East
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The sound quality is ridiculously bad with shifting echoes and cheap sound making it a hard to follow issue, had to rewind a few times to get the message, the content is very good but just annoying when the sound quality is so low

Sound quality appalling, info excellent

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