The Intelligent Sales Professional
How to Smash Your Targets by Developing Your Sales Skillset, Toolset and Mindset
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Get 30 days of Standard free
Buy Now for £16.29
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Narrated by:
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Nick Girling
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By:
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NIck Girling
The Intelligent Sales Professional: How to Smash Your Target by Developing Your Sales Skillset, Toolset and Mindset.
AI can write emails.
AI can analyse data.
AI can produce account plans.
But it cannot build trust.
It cannot discover the real reasons customers buy, and it cannot replace the human skillset, toolset, and mindset that separate average sales professionals from those who consistently smash their targets.
Technology will continue to transform the way we sell. The principles in this book will help you develop the human skills that technology can never replace.
Artificial Intelligence may change the way we sell.
Human Intelligence will always determine who succeeds!
Drawing on decades of experience in commission-only sales, B2B selling, enterprise consultancy, and boardroom-level negotiations, Nick Girling shares practical frameworks, behaviours and mindsets that consistently deliver results.
Every principle in this book is grounded in real commercial experience and continues to be delivered to clients every day.
Like you, Nick's slate is wiped clean in January, his quota is reset, and the challenge begins again, quarter by quarter.
Utilising experience gained across multiple industries, cultures, and business environments, he distils the behaviours, mindsets and practical techniques used by high-performing sales professionals in today's increasingly AI-driven world.
By listening to this audio book, you will discover how to:
Build trust that secures long-term customers.
Bring credibility and presence to any commercial situation.
Ask questions that uncover genuine buying motives.
Listen beyond the first answer, and know when to shut up.
Create value instead of discounting.
Present solutions that align with your customer's needs.
Negotiate without sacrificing margin.
Gain commitment and close naturally without pressure.
Handle objections confidently.
Develop both transactional and strategic accounts.
Consistently outperform your targets.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2026 Nick Girling Associates Limited (P)2026 Nick Girling Associates LimitedThere are plenty of familiar concepts, stories, and examples throughout that will be recognisable to anyone who has worked with Nick. That familiarity, combined with practical advice, makes the book a great reference guide that you can revisit time and again.
Whilst the title suggests it's aimed at sales professionals, I found much of the content highly relevant to my own role in HR. At its core, it's about asking the right questions, understanding the real problem, building trust and creating value, all skills that apply to any profession.
A genuinely useful and engaging listen, whether you're in sales or not. Highly recommended.
HR Professional's Take
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