The Financial Times Guide to Strategy, 5th Edition

How to Create, Pursue and Deliver a Winning Strategy (FT Guides Series)

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

LIMITED TIME OFFER

Get 3 months for £0.99/mo

Get this deal

Try Premium Plus free

Offer ends December 16, 2025 11:59pm GMT.

Prime members: New to Audible? Get 2 free audiobooks during trial.

Just £0.99/mo for your first 3 months of Audible.

1 bestseller or new release per month—yours to keep.

Listen all you want to thousands of included audiobooks, podcasts, and Originals.

Auto-renews at £8.99/mo after 3 months. Cancel monthly.

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£8.99/month after 30 days. Renews automatically.

The Financial Times Guide to Strategy, 5th Edition

By: Richard Koch

Narrated by: Liam Gerrard

Get this deal

Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends December 16, 2025 11:59pm GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy.

Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy. The fifth edition of this bestselling book is your jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most accessible strategy guide available anywhere.

Career Success

Decision-Making & Problem Solving

Forecasting & Strategic Planning

Management & Leadership

Business

Career

Management

Leadership

Innovation

Listeners also enjoyed...

Blue Ocean Strategy, Expanded Edition cover art

How to Build a Billion Dollar App cover art

No: The Only Negotiating System You Need for Work and Home cover art

No reviews yet