The 4 C's Formula cover art

The 4 C's Formula

Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence.

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

The 4 C's Formula

By: Dan Sullivan
Narrated by: Dan Sullivan
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks?

In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula".

The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.

©2021 Dan Sullivan and The Strategic Coach, Inc. (P)2021 Dan Sullivan and The Strategic Coach, Inc. Business Development Business Development & Entrepreneurship Entrepreneurship Personal Development Personal Success Business Success

Listeners also enjoyed...

 The Self-Managing Company cover art
The ABC Model Breakthrough cover art
10x Is Easier than 2x cover art
Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be cover art
Deep D.O.S. Innovation cover art
Free Zone Frontier: Achieving Competition-Free Growth and Profit cover art
The 25-Year Framework cover art
Total Cash Confidence cover art
My Plan for Living to 156 cover art
The Art of Greatness and Having Success as an Entrepreneur cover art
The Gap and the Gain cover art
Who Not How cover art
$100M Leads cover art
The Laws of Lifetime Growth cover art
Be Your Future Self Now cover art
Find the Fire cover art
All stars
Most relevant
Disappointed that this is not an audio of the book but an interview between with the author. Should be clearly stated that this is not an audio book version..

Not a book this is an interview - misrepresentation!

Something went wrong. Please try again in a few minutes.
Waist of money. This is also to be found on YouTube for free.

Feel fooled on this one.

Its an interview and not a book!

Something went wrong. Please try again in a few minutes.