Successful technical blogging isn't easy, but it also isn't magic. You can attract and keep an audience of loyal, regular readers, get more users for your start-up or open-source project, or simply find an outlet to share your expertise.

This book is your blueprint with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. People often find success by teaching what they know, and blogging is a reliable path to doing just that. The problem is getting it right.

Far too many people start a blog with big hopes, only to quickly give up because they don't get speedy results. But by following a straightforward plan of action, you can boost your career, open up new job possibilities, and get significantly more publishing, speaking, and consulting offers. And if you're blogging for business, you can attract new customers, partners, and outstanding employees.

Understand what blogging is and how it can improve your professional (and personal) life.

• Devise a plan for your new or existing blog.
• Create remarkable content that ranks well in Google and is shared by readers.
• Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger.
• Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics.
• Analyze your traffic to understand your audience and measure growth.
• Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income.

Create and maintain a successful technical blog that will amplify your impact, increase your influence, and broaden your reach today.