Summary: Made to Stick
Why Some Ideas Survive and Others Die
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Narrated by:
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Eric Spike
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By:
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Owen Clarke
About this listen
This work provides a concise synthesis of the key insights and analysis from Made to Stick. It is an independent summary, not the original book, and has no affiliation with or endorsement from the original publication. Created for those who want a clear, thought-provoking overview, it distills the central themes and ideas while preserving the depth and relevance of the work.
This book explores why certain ideas thrive while others fade, uncovering the traits that make messages memorable and influential. It presents a practical framework—simplicity, unexpectedness, concreteness, credibility, emotion, and storytelling—that explains how ideas stick in the human mind. With engaging examples and clear strategies, it helps audiences craft messages that resonate, spread, and endure in both personal and professional contexts.
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