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Subliminal Persuasion

Influence & Marketing Secrets They Don't Want You to Know

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About this listen

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

©2008 Dave Lakhani (P)2010 Gildan Marketing Marketing & Sales Sales & Selling
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For such a schlocky title, you'd hope the content would be a little more racy! Instead, this is a dry ramble on the author's thoughts and speculations. There are no real "secrets" and virtually zero real life examples. It's just supposition and conjecture. Then there's the delivery - sounds like a 14 year old who doesn't want to be speaking at the school assembly; head down, power through it as quickly as possible. Think this will be getting returned...



To understand the true science of persuasion, consider Dooley's audiobook on Neuromarketing

No secrets, no persuasion

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I enjoyed the book and it is a good follow up to his other book.

Dave Lakhani's style is engaging and informative and the information provided does provoke various insights and ideas that should be useful no matter whom you wish to persuade.

It should be noted that the ideas and techniques described will require a lot of thought and practice; if they are to be used effectively. This isn't going to turn you into a master manipulator over night but I was persuaded that it would be beneficial to anyone willing to put in the effort.

Genuinely a good listen

Thought Provoking and Informative

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