Strategic Marketing cover art

Strategic Marketing

Insights on Setting Smart Directions for Your Business

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Strategic Marketing

By: Marcia Yudkin
Narrated by: Marcia Yudkin
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Business Leadership Destiny

Listeners also enjoyed...

 How to Network cover art
It's Your Business cover art
Visibility Marketing cover art
Changing the Channel cover art
Never Get a 'Real' Job cover art
The Book on Account Based Marketing cover art
Book the Business cover art
Buying Customers cover art
The Power of Why cover art
Consulting Success cover art
Do It! Marketing cover art
Overdeliver cover art
The Ultimate Sales Machine cover art
The Best of Guerrilla Marketing cover art
How to Get a Meeting with Anyone cover art
Duct Tape Marketing (Revised and Updated) cover art

Critic reviews

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees."(Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!)
"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." (Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules)
All stars
Most relevant
This is not a marketing book, it is a long sales latter for her services. Do not waste your money, if she was any good should gain sales by delivering value.
Not telling to sign up to her programs every other minute.

Long sales letter in audio form

Something went wrong. Please try again in a few minutes.