Start With Why cover art

Start With Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

 Preview

Get 30 days of Standard free

£5.99/mo after trial. Cancel monthly.
Try for £0.00
More purchase options

Start With Why

By: Simon Sinek
Narrated by: Simon Sinek
Try for £0.00

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £12.06

Buy Now for £12.06

Season's Savings | £0.99/mo for 3 months

£5.99/mo after 3 months - terms apply. Cancel monthly

Brought to you by Penguin.

ISN'T IT TIME YOU READ START WITH WHY?

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

© Simon Sinek 2011 (P) Penguin Audio 2025

 Business Development & Entrepreneurship Business Ethics Career Success Entrepreneurship Leadership Management & Leadership Motivation & Self-Improvement Personal Development Personal Success Workplace & Organisational Behavior Inspiring Thought-Provoking
adbl_web_anon_alc_button_suppression_t1

Continue the series
Leaders Eat Last cover art
Leaders Eat Last By: Simon Sinek
All stars
Most relevant
I recently asked a friend ‘Why’ she started her business, what did she want to achieve, because she was struggling and was getting lost in the chaos. Then to read this book and realise I was actually onto something without even realising it. Such a good read, very insightful into other well known companies and what went good/bad and ‘Why’ was so informative. Onto the next book…

It all makes sense

Something went wrong. Please try again in a few minutes.
Made me reflect on why I became a doctor. This book has shed more light on going back to my why to propel me forward

Insightful

Something went wrong. Please try again in a few minutes.
Great listen, only drawback It didn’t say how to find your why but I found it’s in the other book.

Great listen

Something went wrong. Please try again in a few minutes.
In listening to this book and taking my morning walks, I have actually figured out deep down what my why is and what I’m going to do and how I will go forward with this. Thank you!

I have found my why!

Something went wrong. Please try again in a few minutes.
Clearly laid out and great examples and analogies used to explain the concepts taught.

It's given me lots to think about!! And hopefully action!

Great compass for any business leader

Something went wrong. Please try again in a few minutes.
See more reviews