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Social Media Explained

Untangling the World's Most Misunderstood Business Trend
Narrated by: Mark W. Schaefer
Length: 4 hrs and 49 mins
Categories: Business, Marketing
4.5 out of 5 stars (24 ratings)

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Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
  • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer

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    Excellent and informative

    it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.

    3 of 5 people found this review helpful

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    • Katie Montgomery
    • 03-01-16

    Want a great overview of social media? This is it!

    What made the experience of listening to Social Media Explained the most enjoyable?

    I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

    2 of 2 people found this review helpful

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    • David
    • 29-04-18

    Novice 2 Expert; a great exlerience!

    No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

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    • Amazon Customer
    • 30-11-17

    intro to socials...

    great book to introduce you to social networks in an easy to understand presentation.. cheers!

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    • veesyn
    • 11-12-16

    . Not worth your money

    If you already know social media , which everyone in present world knows . Not worth spending money.