This book offers one guarantee: It is different than any book you have ever read about sales or business.

Hopefully good different, and a lot less boring than most books on business.

The most important sales question isn't whether you are winning or losing — it's whether you are learning on every opportunity and getting smarter.

This is your guide to creating the most precious and valuable thing you can have in growing any business: an unbreakable feedback loop.

It is a very serious book, but some of the insights and cartoons will make you laugh out loud.

And if business can't be fun too, what's the point?

Here's just a few samples of wisdom in the book you won't find anywhere else:

• You don't have a Sales Problem. You have a Commitment Problem.

• The Sales Manager is Dead (Don't worry you can be their replacement).

• A CRM can't fix your problems (but it might make you feel better for awhile).

• If you can't afford two salespeople, you can't afford any.

• Revenue is overrated when measuring salespeople.

The principles and process in this book can transform your business.

If you want a unique and proven perspective on growing revenue and building a sales organization that can scale a company of any size, this is your book. It's not about how to generate leads, get a meeting or land an individual sale.

There's hundreds of sales books about how to catch more fish. This book is about how to create an unstoppable fishing machine, whether you have 2 sales people or 200. This book is for business owners and leaders who are struggling to sustain organic growth, manage sales resources, and consistently build their business year after year.

Growing sales is a repeatable process that anyone can follow if they know the 7 universal steps and are committed to creating a simple feedback loop.