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  • Run with Foxes: Make Better Marketing Decisions

  • By: Paul Dervan
  • Narrated by: Jerry Short
  • Length: 3 hrs and 39 mins
  • 5.0 out of 5 stars (9 ratings)
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Run with Foxes: Make Better Marketing Decisions cover art

Run with Foxes: Make Better Marketing Decisions

By: Paul Dervan
Narrated by: Jerry Short
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Summary

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.
©2020 Harriman House (P)2020 Harriman House
Business Communication Career Success Marketing Sales & Selling
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Profile Image for Catherine Warrilow

loved it

loads of really simple ideas and tips loved it very much and actioned lots of it

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Profile Image for L. Broadbent

Concise, engaging and insightful

I’ve recommended this book to about 20 colleagues already. Interesting and genuinely relatable content to marketers. Engaging narrator makes this a quick listen!

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