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Radical Simplicity

How Simplicity Transformed a Loss-Making Mega Brand into a World-Class Performer

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About this listen

Brought to you by Penguin.

The key to rising to the top of your company lies in a simple message and philosophy.

The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs.

Celebrating DHL’s fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience.

This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible read for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips.

This simple and honest book is a must-have for anyone looking to reach the top of their field.

©2019 Ken Allen (P)2020 Penguin Audio Business Professionals & Academics
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this is a fantastic listen, with some really useful insights into strategy creation. However, it's hard to take the message seriously when, as a customer, I can't for one second believe that this customer centric value or strategy is followed by DHL staff, certainly not in the UK anyway. If they feel sick letting customers down, they must be off every day of the year! But that's unrelated to this book, which is a very very good book!

inspiring and motivating

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If you're looking for useful insights, you will find a few, but you will need to slash your way through a jungle of narcissism.

The book is a combination of "I am amazing" interspersed with subordinates saying "Ken is amazing".

Finally, books are rarely well narrated by their authors. Unfortunately, Ken Allen is not good at narration.

It was a real struggle to finish this book. If you do, you deserve a medal.

Me, myself and I

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