Radical Focus (Second Edition)

"Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the how of OKRs. Avoid the all-too-common mistakes by reading this book first." (Teresa Torres, author Continuous Discovery Habits)

The award-winning author of The Team That Managed Itself and Pencil Me In returns with a new and expanded edition of her landmark book on OKRs.

If you’ve ever wanted to know how to use OKRs, or why yours might not be working, Radical Focus teaches you everything you need to achieve your goals. The author pulls from her experience with Silicon Valley’s hottest companies to teach practical insights on OKRs in the form of a fable.

When Hanna and Jack receive an ultimatum from the only investor in their struggling tea supply company, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Using Hanna and Jack’s story, Wodtke walks listeners through how to inspire a diverse team to work together in pursuit of a single, challenging goal, and how to stay motivated despite setbacks and failures.

Radical Focus has been translated into six languages and sold more than 50,000 copies. Now, the second edition of her OKR manifesto proves that Wodtke’s business strategies are essential in a world where focus seems to be a more and more unreachable goal. The updated version includes 22,000 words of all-new material designed to help OKR users in larger companies create, grade, and manage OKRs in ways that accelerate success and drive rapid organizational learning.

Ready to move your team in the right direction? Listen to this book together, and learn Wodtke’s powerful system for attaining your most important goals with radical focus.

"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." (Laura Klein, principal, Users Know)

Praise for the Second Edition

“Everything good I’ve ever learned about OKRs I learned from Christina Wodtke and Radical Focus.” (Jeff Gothelf, author of Lean UX, Sense & Respond, and Forever Employable)

“A master at getting things done, Christina offers a radically focused way to achieve one's goals through disciplined use of OKRs.” (Irene Au, design partner at Khosla Ventures)

“It has been five years since Christina published the first edition of Radical Focus. The book has gone on to become a favorite for thousands of product people working to learn how to empower their teams, and utilize the OKR technique.... I think you will love [the second edition.] It will inspire you.” (Marty Cagan, author of Inspired: How to Create Tech Products Customers Love)

"Together with Doerr, Grove, and Drucker, Christina Wodtke is one of the four people who shaped OKR into the powerful tool it is today. With Radical Focus 2.0, she continues to teach us that success is about having an impact, not checking a box." (Felipe Castro, founder, OutcomeEdge)

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.