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Pricing Design

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About this listen

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Dan Mall Teaches (P)2025 Dan Mall Teaches Business Development & Entrepreneurship Entrepreneurship Marketing & Sales Programming & Software Development Sales & Selling Software Development
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I read loads of business books and I actually learned a lot from this book. Value pricing - wow. It’s out there. Most books talk about themselves the author. I took a chance on this as it had very few reviews and was impressed. Only a few books have impressed me.

Completely different - AR CEO

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