Persuasion Equation

The Subtle Science of Getting Your Way

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

LIMITED TIME OFFER

Get 3 months for £0.99/mo

Get this deal

Try Premium Plus free

Offer ends 29 January 2026 at 11:59PM GMT.

Prime members: New to Audible? Get 2 free audiobooks during trial.

Just £0.99/mo for your first 3 months of Audible.

1 bestseller or new release per month—yours to keep.

Listen all you want to thousands of included audiobooks, podcasts, and Originals.

Auto-renews at £8.99/mo after 3 months. Cancel monthly.

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£8.99/month after 30 days. Renews automatically.

Persuasion Equation

By: Mark Rodgers

Narrated by: Don Hagen

Get this deal

Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to: