Persuade
The 4-Step Process to Influence People and Decisions
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Narrated by:
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Patrick Lawlor
About this listen
Transform your ability to persuade and negotiate with this practical new resource.
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
©2021 Shapiro Negotiation Institute (P)2021 Gildan MediaMy perspective was to understand how others may use such techniques and this is one of the best informed and most balanced works I have encountered - SNI are clearly very passionate about what they do and take care to understand their clients
Plenty of thought provoking contebt
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Very very very good book… must read!
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