Outsmarting Goliath cover art

Outsmarting Goliath

How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Unlimited access to our all-you-can-listen catalogue of 15K+ audiobooks and podcasts
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Outsmarting Goliath

By: Debra Koontz Traverso
Narrated by: Anna Fields
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £10.99

Buy Now for £10.99

About this listen

 Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.©2000 Debra Koontz Traverso (P)2000 Blackstone Audio, Inc. Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Small Business

Critic reviews

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." ( AudioFile)
No reviews yet