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Summary

Brought to you by Penguin.

The extraordinary inside story of how Instagram became the world’s most successful app.

In just 10 years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.

The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.

©2020 Sarah Frier (P)2020 Penguin Audio

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A fascinating mindset insight

This was a great insight into the people and motivations behind Instagram. I had no problem finishing it, and was generally captivated throughout. Just after halfway, a lot of discussion goes into influencers and general social media explanations which interest me less personally. I found the rise of Instagram and the seemingly small world of Silicon Valley a real surprise. The heart that went into it by the founders and the heart taken out by Facebook.

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Good story of one of the most important apps

Great for an entrepreneur understanding how this social media giant grew and how it had to compromise after been bought out. Good lessons of business to learn from here.

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Incredibly Insightful

This book opened my eye to quite a lot that I wasn’t aware of when it came to Facebook and Instagram. I knew the cover stories about the acquisitions, mergers and crazy sums of money that were exchanged but the deeper insights into the relationships and politics were eye opening. All in all really enjoyed this book! Definitely recommend!