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Phil Slott started his career as a junior copywriter and was so nervous when he had to present that he would have to pray on the floor of his studio apartment before meetings. Years later, as chairman of BBDO London, Slott was adept at holding an audience of hundreds in the palm of his hand and is described as one of the masters of presentation.
He created dozens of well-known campaigns. But the two most famous ones are "it's not just a job, it's an adventure" for the US Navy and the unforgettable campaign for Gillette ("never let 'em see you sweat").
Finally there's a concise, detailed, and humorous book written about how to overcome the anxieties that keep us from being effective presenters. In Never Let 'Em See You Sweat, Slott offers practical information on notes, outlines and props and gives concrete advice on deflecting hecklers, interacting with the audience, and using humor to engage your listeners.
Slott gives the listener a "one minute manager" for people who have to make presentations. He prepares everyone from the novice to the veteran presenter with his 21 "nevers", such as never say always, never be too positive, never get caught lying. There's no fake motivational hype, just simple, easy-to-follow steps to becoming a more effective presenter.
This book is for anybody who has to give presentations, whether it's for a small staff meeting or a large audience of 10,000 executives.