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Negotiation

The Brian Tracy Success Library

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About this listen

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

  • Utilize the six key negotiating styles
  • Harness the power of emotion in hammering out agreements
  • Use time to your advantage
  • Prepare like a pro and enter any negotiation from a position of strength
  • Gain clarity on areas of agreement and disagreement
  • Develop win-win outcomes
  • Use the power of reciprocity
  • Know when and how to walk away
  • Apply the Law of Four
  • Plus much more…

Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.

©2013 Brian Tracy (P)2013 Gildan Media LLC Business Communication Career Success Management & Leadership Negotiating Business Career Inspiring Management Leadership

Critic reviews

"...interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." (Sales & Marketing Management)
All stars
Most relevant
I love the way Brian teaches complex issues in a simplistic manner. A must reader.

























Fantastic and easy to understand

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I liked the gentle soothing voice. Some of the training is still golden. However the techniques have moved on now. We now want our customers to be empowered to make their own decisions without unconscious bias.

The techniques were good but so out of date with how we now do business

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enjoyed the version nothing unnecessary , just greatly laid out chapters and to the point. not like 20hours of lost messages

All absolute points 👉

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Where do I begin? The narrator sounded like he was eating breakfast while reading. The book offered precisely zero inspiration and zero original material.

Did I learn anything? Well to be fair, I guess I learnt to not waste my time on this audiobook, but the lesson came too late.

Awful. Just.... Awful.

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This book takes on way too wide a scope to be able to offer anything meaningful or useful on the subject of negotiation. The examples used are synthetic and spurious and don't really stand up to 'real life' scenarios. I'm sorry but I thought this was generally a poor effort by the author (whose reading voice, I have never liked)!

Disappointing

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