Mindless Eating
Why We Eat More Than We Think
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Mindless Eating
Narrated by:
Brian Wansink PhD
Buy Now for £12.99
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Narrated by:
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Brian Wansink PhD
About this listen
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.©2006 Brian Wansink; (P)2006 Random House, Inc.
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Critic reviews
“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald
"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly
"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly
So interesting!
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Fresh Ideas
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Any additional comments?
Makes case that most weight loss/gain is based on a 20% diff in average cals - and that our mind/body picks up on environmental cues to make us overeat. As such, if we adapt the cues, we can manipulate our weight without feeling hungry, or miss out on anything.Some points will be "common sense" - but that doesn't mean we act on the info. Other points are lightbulb ideas, and subtle. Really good.
NB. Is one of the recommended books of Ramit Sethi (google him), who studied behaviour change with BJ Fogg (google him).
Ignore diets, control environment to lose weight
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Great book
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