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Merchandise for Authors

Engage Your Readers While Increasing Your Income

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About this listen

Creating your own merchandise can bring in income and engage your audience as well as giving you the creative edge at literary events and festivals. In this book, you’ll find:

  • Five things merchandise should do for you
  • Six steps of new product development (NPD)
  • How to think beyond bookmarks and coffee mugs
  • Case studies and interviews with real authors
  • Details of good suppliers to get you started
©2016 Melissa Addey (P)2022 Melissa Addey Marketing Marketing & Sales Words, Language & Grammar Writing & Publishing
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I'm a fiction author, looking to start selling not only my print books directly to readers but also some products I hope they'll love. Merchandising for Authors gave me loads of ideas, not only in terms of possible products but also around the possibilities for researching them and marketing them. What was particularly useful was the five questions we need to ask ourselves before going ahead with any potential product. I highly recommend this book and also recommend you have a notepad to hand. I took tons of notes! The recording itself was flawless and narrated with care and enthusiasm.

I was given a promotional code to be able to download this audiobook, however this has in no way affected the comments made here.

Packed with brilliant information!

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