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Summary

The founder and CEO of Askinosie Chocolate, an award-winning craft chocolate factory, shows listeners how he discovered the secret to purposeful work and business - and how we can, too, no matter what work we do.  

Askinosie Chocolate is a small-batch, award-winning chocolate company widely considered to be a vanguard in the industry. Known for sourcing 100 percent of his cocoa beans directly from farmers across the globe, Shawn Askinosie has pioneered direct trade and profit sharing in the craft chocolate industry with farmers in Tanzania, Ecuador, and the Philippines. In addition to developing relationships with smallholder farmers, the company also partners with schools in their origin communities to provide lunch to 1,600 children every day, with no outside donations. Twenty-five years ago, Shawn Askinosie was a successful criminal defense lawyer trying his first murder death penalty case that would later go on to become a Dateline special. For many years he found law satisfying, but after several high-profile trials he reached a breaking point and found solace in the search for a new career. 

In this inspiring guide to discovering a vocation that feeds your heart and soul, Askinosie describes his quest to discover more meaningful work - a search that led him to volunteering in the palliative care wing of a hospital, to a Trappist monastery where he became inspired by the monks' focus on "being" rather than "doing", and eventually traipsing through jungles across the globe in search of excellent cocoa bean farmers to make award-winning chocolate. Askinosie shares his hard-won insights into doing work that reflects one's values and purpose in life. He shares with listeners visioning tools that can be used in any industry or field to create a work life that is inspired and fulfilling. Askinosie shows us that everyone has the capacity to find meaning in their work and be a positive force for good in the world. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2017 Shawn Askinosie and Lawren Askinosie (P)2017 Penguin Audio

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  • Megan
  • 10-09-18

Love love loved the book

Askinosie invites us on the journey to punctuate being and becoming with meaningful work. Great read for aspiring entrepreneurs.

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  • Richonette
  • 15-01-18

Excellent life lessons

Thank you for not just telling us how to write your vocation and life rule, but how to apply it daily.

Great book for anyone wanting to write their own vocation not just entrepreneurs.

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  • NikSiv
  • 14-01-18

Brilliant!

I learned more from this book than I have in my 45 years of life. It has a little bit of everything for everyone. I don’t own a company but I work for a company that I treat as if it is my company. I can’t wait to apply the concepts in this book to my everyday life and work life! Thank you Shawn for sharing your work and personal life with the world. If everyone followed these practical practices the world would be a different place.